#brand-promot

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www.housingwire.com
8 months ago
Marketing

Rocket Companies hires former Airbnb, Coca-Cola executive as its first-ever CMO

Rocket Companies has appointed Jonathan Mildenhall as its first-ever chief marketing officer, responsible for the marketing and communications teams for all brands under the company's umbrella.
Mildenhall is a veteran with more than three decades of experience in promoting large brands, having previously served as the first CMO of Airbnb and led Coca-Cola's marketing as VP of global advertising strategy and content excellence. [ more ]
Dtnext
8 months ago
Marketing

AI-generated influencers stealing business from human content creators

NEW DELHI: Generative AI-created virtual influencers are now stealing business from human content creators as big brands now embrace AI avatars to promote their products on social media.
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