How marketing leaders can transform marketing from a support function to a growth driver | MarTechCMOs face declining influence and advancement opportunities due to limited involvement in key executive decisions.
Here's how some esports orgs are positioning themselves to withstand esports winterThe esports industry is recovering in 2024, with brands returning, but not all organizations withstand the challenges equally.
The Rundown: Why anime is having a marketing moment in 2024Anime is increasingly popular among diverse Gen Z audiences, attracting major brand investments like McDonald's.Anime's accessibility through streaming services like Crunchyroll has contributed to its mainstream success.
Earnings call: Trivago posts Q4 revenue dip, plans for brand growthTrivago's Q4 2023 revenue fell by 13% year-over-year to €91.7 million.Net income stood at €2.5 million, with adjusted EBITDA at €7.3 million.