#brand-advertisers

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RAIN News
1 month ago
Marketing

Audioboom's robust earnings: "maximizing the value it extracts from downloads"

Audioboom reported strong first-half earnings, with revenue increasing and maintaining a significant number of brand advertisers.
The company highlighted the impact of Apple's iOS17 update on its revenue and advertising inventory, expressing frustration over the changes.
CEO Stuart Last emphasized the success of Showcase, Audioboom's global marketplace, in connecting podcasters and advertisers, with promising results despite external challenges. [ more ]
Digiday
7 months ago
Marketing

'There is movement now': Advertisers cautiously step into Google's Chrome's cookieless era with the Privacy Sandbox

Google's Privacy Sandbox poses challenges for marketers in the absence of third-party cookies.
The Sandbox's testing of the Protected Audience API is a significant change impacting the ad auction ecosystem. [ more ]
#mobile advertising
Exchangewire
9 months ago
Online marketing

InMobi Study Shows Brand-Focused & Performance-Focused Marketers' Priorities Blur for In-App Campaigns - ExchangeWire.com

Brand advertisers are increasingly using performance KPIs for their mobile campaigns.
Actionable business outcomes like app installs and driving sales are becoming important for both brand and performance advertisers.
Identity-related challenges and audience targeting are key concerns for advertisers in mobile advertising. [ more ]
Exchangewire
9 months ago
Online marketing

InMobi Study Shows Brand-Focused & Performance-Focused Marketers' Priorities Blur for In-App Campaigns - ExchangeWire.com

Brand advertisers are increasingly using performance KPIs for their mobile campaigns.
Actionable business outcomes like app installs and driving sales are becoming important for both brand and performance advertisers.
Identity-related challenges and audience targeting are key concerns for advertisers in mobile advertising. [ more ]
Exchangewire
9 months ago
Online marketing

InMobi Study Shows Brand-Focused & Performance-Focused Marketers' Priorities Blur for In-App Campaigns - ExchangeWire.com

Brand advertisers are increasingly using performance KPIs for their mobile campaigns.
Actionable business outcomes like app installs and driving sales are becoming important for both brand and performance advertisers.
Identity-related challenges and audience targeting are key concerns for advertisers in mobile advertising. [ more ]
Exchangewire
9 months ago
Online marketing

InMobi Study Shows Brand-Focused & Performance-Focused Marketers' Priorities Blur for In-App Campaigns - ExchangeWire.com

Brand advertisers are increasingly using performance KPIs for their mobile campaigns.
Actionable business outcomes like app installs and driving sales are becoming important for both brand and performance advertisers.
Identity-related challenges and audience targeting are key concerns for advertisers in mobile advertising. [ more ]
moremobile advertising
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