#blood-cancer

#blood-cancer

"Brand is the thread that connects every part of an organisation together and shows what it stands for," says Tosh Hall, global chief creative officer at JKR. "For Blood Cancer United, that meant creating a brand united for all. That spirit now runs through everything, from the name to the design systems to the behaviours, building unity for the work it does and, most importantly, speaking to everyone touched by blood cancer."

These diseases are often driven by abnormal activation of a protein called JAK2. In earlier research, we discovered that another protein, PLEK2, acts downstream of JAK2...