Super Bowl streamer Tubi is free, owned by Fox - and very popular with Black audiences
Tubi has real momentum with Black audiences, making it a significant platform with 45% of its viewing audience comprising Black viewers, according to Nielsen.
Data Shows How Brands Can Connect With Black Audiences in TV
Reaching Black consumers may not be a challenge—but connecting with us can be. Black consumers are leaning into platforms that emphasize conversation and create a sense of connection.