Digiday
7 months agoMarketing
TelevisaUnivision reveals the brands that will sponsor its first-ever Spanish-language Super Bowl telecast
TelevisaUnivision will broadcast the Super Bowl in Spanish for the first time, presenting a major opportunity for brands to reach Spanish-speaking audiences.
Nissan is seizing the moment to air an in-language spot that targets bicultural Latinos, collaborating with TelevisaUnivision to create a commercial in both languages. [ more ]