#back-to-school-advertising

#back-to-school-advertising

Boomers are far more likely than any other group to be aware of price increases. When prices go up, they cut back on non-essential items and avoid impulse buys, with just 53% succumbing to them.

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.

Players in the retail world are well aware of how competitive the industry can be - particularly when it comes to earning, and maintaining the attention of your most valuable audiences. Social media has emerged as one of the best ways to interact with, and engage an increasingly collaborative audience. And with more than 1bn monthly active users, Facebook is becoming more alluring than ever to marketers.

There's a lot of cool stuff out there - but finding something truly cool and cheap? That's rare. The genius inventions below are selling out because they check both boxes. From stuff that'll make your days run easier to fun little things for your car, home, and daily routine, prices start at just a few bucks.

Fashion fans are more visible - and influential - than ever before. The Met Gala - often called fashion's Super Bowl - garnered more engagement across social media and press than the actual American football championship last year, according to Launchmetrics. Just like Swifties, fashion fanatics gather online in communities and comment sections on accounts like Gvishiani's to dissect collections, magazine covers and red carpets.

Amazon always delivers shoppers an abundance of marked-down apparel during its holiday sale events, but this Presidents Day, the retailer is getting a headstart. Right now, countless loungewear essentials have received generous price cuts leading up to the long weekend, so you can get a jump on revamping your travel wardrobe as we look ahead to spring. If you'd rather spend your long weekend relaxing instead of shopping,

Retailer-owned products not being seen as a cheap alternative anymore, but instead, a way to convey luxury and exclusivity. Price-Led Positioning is No Longer Dominating UK Supermarkets. Small UK businesses are aggressively growing, with price-led positioning becoming a dated trend. It's becoming evident that brands are no longer using their own branded products as a way to be a cheap alternative.

When a transaction involves a cost, we instinctively weigh the downside. But when something is entirely free, we experience a positive emotion and perceive the offer as more valuable than it is mathematically. Retailers no doubt realise that offering free delivery is one of the most effective ways to stop a consumer from abandoning a digital shopping cart.

The brand decided to divert its spend to other platforms, including Pinterest. Quickly, it found Pinterest drew in shoppers with significantly higher purchase intent than Meta. Even after the store opening, it kept investing, increasing its ad spend on the platform by 77 percent between 2022 and 2025. In that same period, Maguire's sales generated on Pinterest increased by 86 percent. Today, Pinterest is the brand's top-performing paid marketing channel in the US, with a 5.59 percent conversion rate compared to Meta's 1.72 percent.

NEW YORK - Jewelry maker Mejuri in 2024 was presented with the type of marketing moment that even loads of media spending can't always replicate. Watching her now-fiance play at that year's AFC Championship game, Taylor Swift appeared sporting an heirloom signet ring from the brand, propelling the product to overnight fame as the pop star and beau Travis Kelce were photographed in a close embrace on the field.

Spend half an hour exploring #StrategyTwitter or #MarketingTwitter and you'll quickly discover huge swathes of talented folks arguing passionately about the correct way to market brands. On one end of the spectrum you'll find the staunch strategists quoting lines from Sharp's How Brands Grow (which is well worth a read), while on the other end you'll find people posting fairly nauseating Gary Vaynerchuk quotes in serif fonts about how the number one rule in marketing is 'love'.

Mark Ritson, a leading figure in the world of marketing With a BSc and PhD in marketing, Mark has spent the past 25 years teaching his unique method to MBA students at some of the world's top business schools, including award-winning courses at London Business School, MIT and Melbourne Business School. Not only has he taught on these prestigious programs but his teaching has been widely acclaimed with Mark winning the teaching prize

I'm a professional couponer who shares tips with my millions of followers on social media. I have a long couponing history. Both of my parents got laid off during the recession and had two teenage daughters. They needed to figure out how to make ends meet quickly, so my mom took a community college class and learned the basics of couponing.