#b2b-startups

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Forbes
1 month ago
Marketing

Council Post: Six Ways Social Media Fuels B2B Startup Growth: Attracting Success

Social media can help B2B startups attract top-tier talent by highlighting positive company culture and team successes.
Using social media, B2B startups can enhance their reputation, attract press coverage, and facilitate easier funding rounds. [ more ]
LogRocket Blog
2 months ago
Growth hacking

What if your customers don't want to talk to you? - LogRocket Blog

B2B startups often struggle to schedule customer interviews, especially those with fewer customers or targeting niche audiences.
Continuous discovery involves regular touchpoints with customers to pursue desired outcomes.
Product managers often act as glorified project managers and prioritize delivery over customer needs. [ more ]
TechCrunch
3 months ago
Startup companies

Wait, wasn't layoff season meant to be over? | TechCrunch

Startups are still facing challenges, including layoffs and financial struggles.
Aileen Lee reflects on the evolution of unicorns over the past decade, highlighting the increase in their numbers and the dominance of B2B startups. [ more ]
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