AI is driving radical change inside ProServe, offering a glimpse of where the broader consulting industry may be headed. ProServe focuses on technical consulting for AWS clients, while the Big Four span audit, tax, risk, and strategy. That diversification could make them more resilient. AI isn't the only force at work: global instability is increasing demand for complex risk consulting, for example.
At CES 2026 in Las Vegas, AdExchanger and the Chief Marketer Network asked digital advertising insiders for their perspective on where the industry stands as we kick off the new year. We got their takes on trends to watch in 2026, as well as what the industry got wrong last year and how it can learn from those mistakes. We also asked them to separate the real AI use cases having an impact on the market today.
Buy enough of the devices it's presently working on and you'll exist in an environment of "ambient care," coddled by the machinery in your home. It sounds positively utopian: When the sensors in your bed know you've not slept well and are getting a cold, a robot will wake you with a glass of freshly squeezed orange juice. When you're in a rush to get to work, the robot will make you a sandwich for you to eat on the go,