Exchangewire
2 months agoMarketing tech
Adelaide Expands Attention Leaderboard to Spotlight CTV's Top Streaming Platforms
Adelaide's Attention Leaderboard now includes CTV, spotlighting top platforms with high-quality offerings.
AU metric uses ACR and eye-tracking data to evaluate ad attention, offering insights for strategic media investments.
Adelaide emphasizes rewarding quality in media spaces to guide advertisers towards resonating messages and high value placements. [ more ]