Marketing Dive3 months agoMarketingAugmented reality entices brands with endless off-package marketing spaceAugmented reality blends real and digital worlds for immersive experiences. [ more ]
Adweek10 months agoMarketingAR Ads Helped Marcolin Promote Eyewear With Try-On FeatureMarcolin worked with Aryel, Intarget, and Teads for an AR campaign promoting its Guess Eyewear collection. The campaign featured two AR-supported ad formats, including a virtual try-on experience for sunglasses. The campaign saw improved brand awareness and engagement rates, exceeding benchmarks in Italy. [ more ]
The Drum2 months agoMarketingAudible unveils world's largest augmented reality billboards in NYC, London & DCAudible launches global AR campaign showcasing the transformative power of listening through WinDOOH technology. [ more ]