Apple
fromAxios
1 day agoApple could win the AI race without running
Apple aims to maintain its high-end hardware sales as AI becomes more integral to consumer technology.
"This launch, at its core, is about taking our existing agents SDK and making it so it's compatible with all of these sandbox providers," Karan Sharma, who works on OpenAI's product team, told TechCrunch.
Apple privately threatened to remove Elon Musk's artificial intelligence app, Grok, from its App Store in January after Musk's xAI failed to do enough to stop it from creating nude or sexualized deepfakes.
On a personal basis, that means people using AI services want to be able to veto big decisions such as making payments, accessing or using contact details, changing account details, placing orders, or even just seeking clarity during a decision-making process. Extend this way of thinking to the working environment and the resistance is likely to be equally strong in professional settings.
Apple had already announced in January that Google's Gemini AI models would help power the upgraded version of Siri it delayed last year, but The Information's report indicates Apple might lean even more on Google so it can catch up in AI.
The quest for edge AI seems central to Apple's future approach, and to support it the company will consider the acquisition of smaller AI firms who can deliver optimized, compressed AI models. The company also intends to work with third-party models to shrink and adapt them to work more fully on Apple's hardware. Doing so is important, as the more intelligence Apple can put at the edge, the more it can reduce demand on hosted cloud-based AI, which will reduce infrastructure costs.