Exchangewire
10 months agoOnline marketing
InMobi Study Shows Brand-Focused & Performance-Focused Marketers' Priorities Blur for In-App Campaigns - ExchangeWire.com
Brand advertisers are increasingly using performance KPIs for their mobile campaigns.
Actionable business outcomes like app installs and driving sales are becoming important for both brand and performance advertisers.
Identity-related challenges and audience targeting are key concerns for advertisers in mobile advertising. [ more ]