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The Rundown: Why anime is having a marketing moment in 2024

Anime is increasingly popular among diverse Gen Z audiences, attracting major brand investments like McDonald's.
Anime's accessibility through streaming services like Crunchyroll has contributed to its mainstream success.

Virtual event: Preparing data for the AI, sponsored by Salesforce

Marketers should heed anime's rise as a marketing channel, akin to gaming for brands.
Executives remain steadfast in their social media strategies despite TikTok ban concerns.

The Rundown: Why anime is having a marketing moment in 2024

Anime is increasingly popular among diverse Gen Z audiences, attracting major brand investments like McDonald's.
Anime's accessibility through streaming services like Crunchyroll has contributed to its mainstream success.

Virtual event: Preparing data for the AI, sponsored by Salesforce

Marketers should heed anime's rise as a marketing channel, akin to gaming for brands.
Executives remain steadfast in their social media strategies despite TikTok ban concerns.
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In the marketing world, anime is following in the footsteps of gaming

Brands are starting to pay attention to anime marketing, following its mainstream success and similarities to gaming marketing evolution.
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