Amazon opened Fresh in 2020 after acquiring Whole Foods in 2017. Some assumed that Amazon Fresh would offer their favorite organic yogurt or premium meat because of the shared ownership. While Fresh stores did stock some Whole Foods 365 products, store employees said, Amazon sought to offer more affordable groceries and showcase its technology, such as Just Walk Out and smart shopping carts, at Amazon Fresh.
Amazon is closing the supermarket chain that it spent nearly six years building from scratch. The tech and retail giant said it plans to close its Amazon Fresh stores "to prioritize investment in growth areas," in a company blog post on Tuesday. Amazon has around 60 Fresh stores in the US listed on its website. The company is also shuttering about 15 Amazon Go convenience stores, it said.