#alternative-currencies

[ follow ]
#nielsen

Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On? | AdExchanger

Alternative currencies haven't overtaken Nielsen as the primary standard for TV ad transactions.
Many in the industry still rely on Nielsen, highlighting its entrenched position.
Alternative currencies are viewed as supplemental metrics rather than replacements.

TV Measurement Returns To Earth | AdExchanger

TV measurement has hit a tipping point.
Challenging Nielsen is an uphill battle for alt currencies.

Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On? | AdExchanger

Alternative currencies haven't overtaken Nielsen as the primary standard for TV ad transactions.
Many in the industry still rely on Nielsen, highlighting its entrenched position.
Alternative currencies are viewed as supplemental metrics rather than replacements.

TV Measurement Returns To Earth | AdExchanger

TV measurement has hit a tipping point.
Challenging Nielsen is an uphill battle for alt currencies.
morenielsen

Stablecoins Are Coming To Bitcoin's Lightning Network

Taproot Assets protocol positions Bitcoin as a bridge between traditional financial assets and alternative currencies.
[ Load more ]