#alternative-currencies
#alternative-currencies

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AdExchanger

Marketing tech

Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On? | AdExchanger

Alternative currencies haven't overtaken Nielsen as the primary standard for TV ad transactions.

Many in the industry still rely on Nielsen, highlighting its entrenched position.

Alternative currencies are viewed as supplemental metrics rather than replacements. [ more ]

AdExchanger

Marketing tech

TV measurement has hit a tipping point.

Challenging Nielsen is an uphill battle for alt currencies. [ more ]

AdExchanger

Marketing tech

Alternative currencies haven't overtaken Nielsen as the primary standard for TV ad transactions.

Many in the industry still rely on Nielsen, highlighting its entrenched position.

Alternative currencies are viewed as supplemental metrics rather than replacements. [ more ]

AdExchanger

Marketing tech

TV measurement has hit a tipping point.

Challenging Nielsen is an uphill battle for alt currencies. [ more ]

Bitcoin Magazine - Bitcoin News, Articles and Expert Insights

Cryptocurrency

Taproot Assets protocol positions Bitcoin as a bridge between traditional financial assets and alternative currencies. [ more ]

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