They're called Aldi Finds, though loyal shoppers call that specific aisle "the aisle of shame" because of how irresistible the novelty of those items can be. What makes them even more compelling is that returning favorites that haven't been available in several months or a full year are also frequently featured. Every now and then, an Aldi Find is such a big hit with the customer base that it actually becomes part of the permanent selection.
Aldi's so-called aisle of shame is nothing short of a treasure trove. Known officially as Aldi Finds, it's the last place that customers want to visit if they're intending to pick up only the essentials. Typically, this section includes lifestyle and home goods products in addition to limited-time-only grocery finds - think Disney-themed cookware, inexpensive Dutch ovens and pots that rival what you'd find at fancier retailers, and autumnal foods. So what's the mistake? Not grabbing something good when you see it.