"Our study confirmed that in an environment of loud noise, our sense of taste is compromised. Interestingly, this was specific to sweet and umami tastes, with sweet taste inhibited and umami taste significantly enhanced," Robin Dando, one of the study's authors, told the Cornell Chronicle after the study came out.
Diageo's dividend situation has deteriorated sharply, with a rebased interim payout of $0.20 per share and a new policy establishing a minimum annual floor of $0.50, indicating a focus on debt reduction over income.
Within roughly the past six months alone, Swiftly expanded its alcohol rebate programs from about 11,000 stores to more than 33,000 stores in 44 states. Swiftly had built an alcohol cashback product in 2023 but scaled it through the acquisition of alcohol promotions platform BYBE in 2024.
Ontario and Nova Scotia have agreed to let their residents buy alcohol directly from the other's province, part of the premiers' ongoing work to bolster interprovincial trade. Producers of beer, wine and spirits can start applying Tuesday to the province's liquor corporation for authorizations to do the direct-to-consumer sales, a process the premiers say will only take a matter of days.
We know mornings can be hectic But your child shouldn't be the only one in the cafeteria with a beverage that requires an ID. Quick Parent Checklist: Homework, Lunch packed, Alcoholic beverages. If it says 12% ABV it does NOT belong next to a PB&J.
Owners across the country report that fewer guests are ordering cocktails, and that missing bar revenue is squeezing margins that were already razor thin. The slowdown is hitting neighborhood joints and big casual-dining chains alike. Chefs and operators from New York to Los Angeles say alcohol sales, long the highest-margin part of the check, have slipped enough to force changes in hours, menus and staffing.
One trend I'd happily see fade away in 2026 is the obsession with overly complicated, garnish-heavy cocktails that prioritize spectacle over balance. There's nothing wrong with a drink that looks beautiful, but when the garnish becomes the entire point of the drink, it often means the cocktail itself is an afterthought.
Used to strain ice and other ingredients out of shaken cocktails, a Hawthorne strainer is a small, flat, spoon-like gadget with holes plus a coiled spring around the edge. You simply fit it over the rim of a glass or shaker tin before pouring liquids through. It's essential for cleanly separating the cocktail from the ice without spilling or creating a mess during the pour.
The venture capital industry fought for years to persuade state lawmakers to impose strict restrictions on noncompete agreements. The VC crowd eventually succeeded in 2018, with the Massachusetts Legislature adopting a one-year limit on all noncompetes - contracts that prevent employees from working for a rival for a certain period of time, often in a specific region. And they were outlawedoutright for lower-paid hourly workers.
Generally, the pour of liquor in your glass is up to the discretion and recipe of the mixologist. In Utah, however, bartenders are required to use a special calibrated device to ensure that a pour of liquor comes out at exactly 1.5 ounces. They are quite serious about this, mandating that all bottles use these devices, and that the devices themselves have a margin of error of less than one sixteenth of an ounce for a one-ounce pour - or about a third of a teaspoon.
In 2025, legacy Oregon craft brewery Rogue Ales & Spirits filed for bankruptcy and shuttered operations, California uprooted 38,134 acres of wine grapes (in order to cope with overproduction and stymie future excess crops), and Jim Beam announced it would cease production of bourbon at its main distillery for the duration of 2026. An increasing push toward sobriety has flooded the market with nonalcoholic alternatives to traditional tipples.
The average Thanksgiving meal, Johnson warned on social media, was "roughly equal in metabolic injury" to smoking seven cigarettes. He tabulated the average calories, fat, carbs, sugar, and salt of the typical spread, all high. And he painted a picture of the damage the meal would do to one's body: "massive glucose spikes," "oxidative stress," "immune suppression," "sleep disruption," and "acute endothelial dysfunction."
After a lengthy delay that included much fretting among industry insiders, the 2025-2030 Dietary Guidelines for Americans (DGA) were unveiled earlier this month. Any fears that anti-alcohol activists had infiltrated the quinquennial process were eased, as the new guidelines preach moderation over specific daily drink allowances. Beer Marketer's Insights senior editor Christopher Shepard, who has followed the process closely, joined the Brewbound Podcast to discuss the DGA, the fraught path to publication and what this could mean for brewers.
As a professional bartender with years of behind-the-bar experience, I've tasted, mixed, and served my fair share of spirits - from obscure craft distilleries to globally recognized icons. Over time, I've noticed a recurring pattern: certain brands achieve fame, hype, or luxury pricing that their actual liquid rarely justifies. That's what I mean by "overrated." For the purposes of this article, an overrated brand is one that is sought-after, valued, or frequently discussed, yet, in terms of aroma, flavor, or overall drinking experience, fails to live up to its popularity, demand, or price point.
While one of the bartenders at the legendary Connaught Bar in London mixes your martini tableside, you're invited to choose your bitters to complete the drink. Lavender, perhaps? Or would tonka, coriander, or cardamom please you? Oh, what about the house-developed Dr. Ago's? Whatever your choice, you feel special for having collaborated on your order. But in truth, the selection process is so carefully planned by the Connaught that they're still behind the wheel. It's customization and control in perfect balance.
The U.S. spirits landscape has evolved far beyond the recognition of simply being the birthplace of bourbon. In recent years, we've seen a transformation in both the quality and individuality that the country's craft distilleries have been able to produce. While previous decades were dominated by the big-name distilleries, far more awards are going to craft distillers who have mastered the art of producing high-quality whiskeys, rums, gins, and more.
It's easy to be a little snobby about celebrity-owned liquor brands. These famous people usually compete with little knowledge compared to distilleries with decades, or even centuries, of experience. The reality is that some of them are quite impressive, especially with some notable bourbon brands. Others, however, lack any type of quality. They seemingly exist on the back of their celebrity-backing and significant marketing. I'm here to root out these brands and explain why it's best to avoid them.