Here are the biggest moments in AI for publishers in 2025
Generative AI significantly reduced publishers' search referral traffic and forced widespread changes in licensing, crawler blocking, and product strategies.
The Atlantic blocks AI crawlers that don't send readers back or generate subscriptions, allowing only those that provide demonstrable value or licensing fees.
Invisible pages, lost revenue: Why crawlability poses a huge risk | MarTech
Websites must prioritize crawlability for their highest-value pages so both AI and traditional crawlers allocate limited crawl budget to revenue-driving content.
Cloudflare has announced a revolutionary policy where AI crawlers must pay content creators for the data they take, marking a shift in internet practices.
