Invisible pages, lost revenue: Why crawlability poses a huge risk | MarTech
Websites must prioritize crawlability for their highest-value pages so both AI and traditional crawlers allocate limited crawl budget to revenue-driving content.
AI crawlers are driving significant growth in bot traffic, creating content-rights, unauthorized-use, and infrastructure concerns while bots already account for about 30% of web traffic.
Fastly warns AI bots can hit sites 39K times per minute
AI crawlers generate 80% of AI bot traffic, causing heavy automated load on websites and risking performance, disruption, and higher operational costs.
Cloudflare has announced a revolutionary policy where AI crawlers must pay content creators for the data they take, marking a shift in internet practices.
