The Drum
4 months agoArtificial intelligence
Rethink shares secret sauce behind Heinz AI campaign that won at The Drum Awards Festival
The Canadian ad agency Rethink won big at The Drum Awards Festival 2023 with their innovative AI campaign for Heinz.
The campaign used AI platform Dall-E 2 to generate the world's first AI-generated ad campaign for Heinz Ketchup. [ more ]