When a scientist feeds a data set into a bot and says "give me hypotheses to test", they are asking the bot to be the creator, not a creative partner. Humans tend to defer to ideas produced by bots, assuming that the bot's knowledge exceeds their own. And, when they do, they end up exploring fewer avenues for possible solutions to their problem.
We're witnessing a fundamental shift in how marketing is done. The focus is not only on new tools or faster processes, but on the collapse of the barrier between having an idea and bringing it to life. This transformation has given birth to "Vibe Marketing": a new paradigm where thought and execution merge into one fluid, intuitive process. What is Vibe Marketing? Vibe marketing is a new approach to creating and executing campaigns that focuses on emotional connection and mood rather than traditional data-driven methods.