Marketing
fromThe Drum
6 hours agoBusiness effectiveness unpacked: what it means for brand marketing
Creative effectiveness is essential for overall business effectiveness and future-proofing brands against market challenges.
#ahl-promotion
#ahl-promotion
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#digital-marketing #marketing-strategy #advertising #ai #content-strategy #marketing #content-marketing
fromThedrum
1 hour agoDigital PR drives 40% lift in organic traffic for lead generation specialist
The approach to Boiler Guide's digital PR and link-building strategy was to use a layered approach encompassing a wide array of tactics, including creative content campaigns and thought leadership opportunities.
Online marketing
fromThedrum
2 days agoYouTube traffic campaigns achieve 43% reduction in cost-per-session
Norse Atlantic Airways needed to drive high-quality sessions to its site to engage prospects across various channels, boosting brand consideration while managing high CPMs from current strategies.
European startups
#digital-marketing
Fundraising
fromThedrum
4 days agoDigital Marketing and the Third Sector
Charities effectively use digital marketing and social media to connect with audiences and enhance fundraising efforts.
Online marketing
fromForbes
18 hours agoMeta Will Run Your Entire Ad Campaign With AI. Should You Let It
Meta's Advantage+ suite automates AI ad campaigns, simplifying the process for small businesses and improving cost efficiency.
#ai
Marketing tech
fromAol
6 days agoHow AI is reshaping brand visibility: What businesses need to know
AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Social media marketing
fromFast Company
3 days agoNo, Capital One didn't bankroll an influencer's wedding-but if you have enough followers, a big brand might sponsor yours
Influencers are increasingly integrating sponsorships into personal events like weddings, raising questions about the commercialization of intimate moments.
#advertising
Marketing tech
fromExchangewire
2 days agoFrom Insight to Action: Rethinking Media Planning in the Age of AI Agents
The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
fromThedrum
5 days agoOnly 15% of Marketers have confidence in their Brand usage
A staggering 85% of respondents were worried their brand is not being used correctly within their organisation. Given the huge levels of investment that businesses make into their brand, this may be seriously jeopardising the integrity of Marketing's efforts.
Marketing
Marketing tech
fromThedrum
4 days agoimpact.com Announces Acquisition of SaaSquatch to Help Brands Increase Revenue and Reach New Audiences Through Authentic and Trusted Customer Referrals
Impact.com acquires SaaSquatch to enhance customer referral technology, enabling brands to build authentic partnerships with consumers.
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