#agent-differentiation

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LA real estate
fromtherealdeal.com
1 week ago

What's Serhant's SoCal fit in a consolidating market?

Ryan Serhant's brokerage aims to differentiate itself in California's competitive real estate market without direct competitors.
Marketing tech
fromwww.housingwire.com
1 month ago

Data ownership and AI tools are reshaping real estate tech stacks

Real estate agents must adopt AI to remain competitive, as clients increasingly expect AI-enhanced workflows; those who don't use AI will fall behind elite agents who leverage technology for market advantage.
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