#agency-reporting
#agency-reporting

Artificial intelligence

Too powerful for the public': Inside Anthropic's bid to win the AI publicity war

fromFortune

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.

fromAol

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.

Artificial intelligence

fromwww.theguardian.com

Too powerful for the public': Inside Anthropic's bid to win the AI publicity war

Anthropic created a powerful AI model, Claude Mythos, but chose not to release it due to potential risks and overwhelming responsibility.

fromFortune

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.

Business intelligence

3 hours ago

Stop Treating ESG Like a Costly Obligation - When Used Well, It Becomes a Growth Advantage

ESG identifies operational and financial risks, enhancing resilience and performance beyond mere compliance.

fromModern Retail

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Artificial intelligence

fromwww.theguardian.com

AI companies know they have an image problem. Will funding policy papers and thinktanks dig them out?

OpenAI calls for a reimagined social contract focused on people-first ideas amid rising public disapproval of AI.

#personal-branding

Why Your Personal Brand Matters More Than Your Resume

Focus on one specific problem to define your personal brand and build a memorable reputation.

11 Ways To Build A Stellar Personal Brand In The Age Of AI

Personal branding is crucial in the AI era, requiring clarity in value delivery and effective use of AI tools.

Why Your Personal Brand Matters More Than Your Resume

Focus on one specific problem to define your personal brand and build a memorable reputation.

11 Ways To Build A Stellar Personal Brand In The Age Of AI

Personal branding is crucial in the AI era, requiring clarity in value delivery and effective use of AI tools.

more#personal-branding

#social-media

fromNieman Lab

Media industry

BREAKING: These are the kinds of news tweets that perform best

fromwww.cbc.ca

Digital life

Toronto teens, parents, counsellors uncertain possible social media ban will be successful | CBC News

fromHealthline

Social media marketing

Influencers May Share Misleading Information About Prescriptions

Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

This Social Media Tactic Turns Followers Into Devoted Superfans

Real customer loyalty is built on consistency, not just chasing viral moments.

fromHer Campus

Social media marketing

They Knew, They Didn't Care, & We Are All Paying For It

fromNieman Lab

BREAKING: These are the kinds of news tweets that perform best

Links in tweets negatively impact engagement for news publishers.

Digital life

fromwww.cbc.ca

Toronto teens, parents, counsellors uncertain possible social media ban will be successful | CBC News

Valentina Poveda emphasizes the importance of social media for youth while acknowledging potential risks and advocating for parental involvement in online safety.

fromHealthline

Influencers May Share Misleading Information About Prescriptions

Social media influencers promoting prescription drugs often share misleading information, complicating audience recognition of promotional intent.

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.

This Social Media Tactic Turns Followers Into Devoted Superfans

Real customer loyalty is built on consistency, not just chasing viral moments.

fromHer Campus

fromNonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.

They Knew, They Didn't Care, & We Are All Paying For It

Social media platforms like Instagram have been found liable for mental health damage to young users, with internal documents revealing harmful strategies targeting teens.

Are you buying simplicity or dependency in CreativeOps? | MarTech

CreativeOps buyers face a choice between perceived simplification and underlying dependency in their production ecosystems.

Europe politics

fromPrx

1 hour ago

The World

Hungary's election results show a significant shift as Peter Magyar defeats Viktor Orban after four terms.

Non-profit organizations

The Meaningful Reset: Designing Nonprofits to Survive Board-Staff Conflict | Nonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.

Nonprofit organizations face unique challenges due to emotional investment, leading to conflicts that require careful analysis and intentional resolution.

Psychology

How Calling Out Problems Makes You the Most Trusted Leader

Effective leadership is defined by how problems are framed and handled, not by the intensity of the issues faced.

Law

fromArs Technica

IBM folds to Trump anti-DEI push, admits no misconduct but pays $17M penalty

IBM settled for over $17 million while denying any wrongdoing related to its DEI programs.

How AI could drive cyber investigation tools from niche to core stack

The rise of AI presents new cybersecurity risks, necessitating a shift from traditional defensive strategies to proactive measures against sophisticated threats.

fromSecuritymagazine

Stakeholder Confidence in the Age of Digital Threats: PR as a Security Asset

Cybersecurity involves both technical measures and effective communication to maintain stakeholder trust during incidents.

fromTechzine Global

8 hours ago

How AI could drive cyber investigation tools from niche to core stack

The rise of AI presents new cybersecurity risks, necessitating a shift from traditional defensive strategies to proactive measures against sophisticated threats.

fromSecuritymagazine

Stakeholder Confidence in the Age of Digital Threats: PR as a Security Asset

Cybersecurity involves both technical measures and effective communication to maintain stakeholder trust during incidents.

Student journalists may produce a quarter million bylines a year. Here's what that looks like - Poynter

Student journalists are actively producing a significant volume of work, contributing to campus life and press freedom despite challenges faced by student media.

Careers

11 hours ago

The quiet cruelty of 'ghost jobs' in today's hiring market

Job seekers face challenges from 'ghost jobs' that remain posted despite no actual hiring, wasting time and emotional energy.

London startup

fromComputerWeekly.com

8 hours ago

Datacentre developers tout benefits to local communities, but do they deliver? | Computer Weekly

Datacentre developments are causing challenges for local businesses, raising concerns about energy consumption and community impact despite potential local benefits.

#artificial-intelligence

fromMiami Herald

fromFairbanks Daily News-Miner

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.

Business intelligence

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.

fromMiami Herald

fromFairbanks Daily News-Miner

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.

Business intelligence

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.

more#artificial-intelligence

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.

6 Food Marketing Campaigns That missed the mark despite big expectations

Not all marketing campaigns succeed; some become cautionary tales due to misreading cultural moments or provoking backlash.

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.

fromPPC Land

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.

fromfoodnservice.com

11 hours ago

6 Food Marketing Campaigns That missed the mark despite big expectations

Not all marketing campaigns succeed; some become cautionary tales due to misreading cultural moments or provoking backlash.

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.

fromPPC Land

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.

more#marketing

Artificial intelligence

fromeLearning Industry

Custom AI Governance Services: The Missing Piece In Your L&D Strategy

Many L&D teams adopt AI tools without ensuring fairness, transparency, and accountability in their training programs.

fromNieman Lab

3 hours ago

Independent journalists are mission-driven, but financially strained, a new report says

Financial sustainability remains elusive for creator journalists, with many struggling to fund their lifestyles through content creation alone.

fromInman

12 hours ago

The 'Carl's a mess' trend shows conversation outperforms

Earning attention requires participation and relatability, as cultural trends reflect real behaviors and invite audience engagement.

fromAdExchanger

7 hours ago

On3 Tries AI Recommendations To Keep Engagement In Its Home Court

Publishers are focusing on maximizing revenue per session to counteract declines in traffic from search and social media.

Business intelligence

fromwww.housingwire.com

15 hours ago

Interactive dashboards: A move from optional to essential

Interactive dashboards enhance speed and transparency in mortgage servicing, enabling real-time data access and faster decision-making.

Law

Creator scandals have turned morality clauses into brands' go-to exit strategy

Brands use morality clauses to terminate partnerships with creators when they become liabilities, allowing unilateral power without explanation.

Careers

17 hours ago

The retention risk AI misses

Job-hopping is prevalent among younger workers, necessitating companies to continuously earn employee retention through purpose and growth.

fromNextgov.com

Data is a strategic asset and a strategic vulnerability

Data is a primary strategic asset in national security, transforming into both a powerful tool and a critical vulnerability.

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.

fromEMARKETER

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.

fromAcast

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.

fromEMARKETER

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.

'I'm playing the long game': Journalists are striking out alone and discovering the business is toughest beat of all

Independent journalism has potential but struggles with business fluency, as many journalists lack developed strategies for monetization.

fromFood & Beverage Magazine

22 hours ago

Elevate Your Foodservice Game: Innovative Social Media Marketing Strategies - Food & Beverage Magazine

Foodservice marketing must evolve with digital strategies, focusing on audience engagement through social media and innovative content creation.

Careers

fromFortune

The middle manager cuts saving you millions today will cost you everything in 2028 | Fortune

Companies are eliminating middle managers for efficiency, but this disrupts leadership development and employee coaching, leading to long-term consequences.

fromThedrum

Finding The Right Influencers For Your Brand

Brands should combine intuition with data analytics to select the right creators for collaborations.

fromThedrum

8 hours ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.

In Graphic Detail: New data shows publishers face growing AI bot, third-party scraper activity

A third-party scraper economy is emerging, complicating content protection for publishers as multiple vendors harvest and resell their data.

fromVerticalResponse

AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)

AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.

The LinkedIn Features That Grow Your Brand (And One That Doesn't)

LinkedIn is crucial for personal branding, and clarity in profiles is essential for making a memorable impression.

Women in technology

fromAdExchanger

3 weeks ago

What Happens When A Brand Fails To Deliver On Its Basic Promise | AdExchanger

FedEx's delivery reliability is questioned when time-sensitive medications are not delivered on time, undermining customer trust.

3 hours ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

Digital players are reshaping ad strategies, emphasizing measurement and outcomes to attract ad dollars from traditional TV.

10 hours ago

A framework for auditing generative AI outputs pre-launch | MarTech

Marketing teams should use a four-stage audit framework for Generative AI outputs to ensure brand voice consistency and copyright compliance.

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.

#public-relations

5 days ago

Marketing

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.

Marketing

Beyond earned media: A new PR playbook

Here's How To Be Irreplaceable When AI Can Displace PR

A strong personal brand is essential for PR professionals to remain irreplaceable in the face of AI disruption.

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Collaboration is the primary driver of growth in the PR industry, replacing competition.

The most innovative companies in public relations and brand strategy for 2026

Innovative PR campaigns leverage celebrity partnerships and creative strategies to cut through media clutter and generate buzz.

5 days ago

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time

Overnight success in PR is a myth; it requires time, effort, and strategic relationship building.

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.

Here's How To Be Irreplaceable When AI Can Displace PR

A strong personal brand is essential for PR professionals to remain irreplaceable in the face of AI disruption.

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Collaboration is the primary driver of growth in the PR industry, replacing competition.

The most innovative companies in public relations and brand strategy for 2026

Innovative PR campaigns leverage celebrity partnerships and creative strategies to cut through media clutter and generate buzz.

more#public-relations

fromThedrum

7 hours ago

Marketing tech

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.

Marketing

A landmark ruling is reshaping social media. Communicators should pay attention. - PR Daily

A court ruling holds social media platforms accountable for addictive designs impacting user mental health.

3 KPIs that prove Marketing Ops drives revenue impact | MarTech

Marketing Operations should report pipeline contribution, customer acquisition cost efficiency, and funnel conversion velocity as key KPIs to demonstrate profitability.

fromLondon Business News | Londonlovesbusiness.com

Social media management best practices - A guide by Huta Digital OU - London Business News | Londonlovesbusiness.com

Effective social media management is essential for companies to engage customers and enhance brand perception.

fromAdExchanger

10 hours ago

AI Is Nothing Without Data Fidelity. Here's A Four-Step Approach to Protect It | AdExchanger

Data integrity is crucial for effective AI in advertising, as flawed data leads to poor outcomes.

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.

10 hours ago

How AI Interfaces Are Reshaping Discovery, Trust And Decision Making

The traditional home page is losing its significance as AI assistants reshape how users interact with brands online.

fromAol

23 hours ago

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

The FTC is negotiating a settlement with major ad companies over potential antitrust violations related to coordinated boycotts against media platforms.

How To Serve Clients Amid Board Scrutiny And Investor Activism

Agency conversations with executives now focus on measurable business impact rather than just creative output.

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.

Not All PR Fires Burn the Same - Here's How to Put Them Out

Reputation management during a crisis requires digital intervention and a well-crafted media response to effectively control the narrative.

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.

Media industry

PR Predictions For 2026, And How To Use Them As A Leadership Guide

5 days ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.

Media industry

PR Predictions For 2026, And How To Use Them As A Leadership Guide

more#media-landscape

Trying to Land Media Coverage. Don't Make This Mistake.

Online presence and verifiable signals are crucial for founders to secure opportunities in a skeptical business climate.

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.

fromSocial Media Examiner

Ads and AI: Leveraging AI Creative in 2026 : Social Media Examiner

AI-generated ad creative is essential for advertisers to remain competitive and efficient in producing content at scale.

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.

fromHubspot

in 3 months

Marketing forecast fundamentals every growth team needs

Marketing forecasting estimates future performance using historical data, aiding in planning and aligning marketing efforts with revenue targets.

Burner Accounts, Brutal Honesty, and Radical Transparency: How Brands Are Winning on Reddit

Reddit is the top source for AI platforms, prompting marketers to prioritize Reddit content for community engagement.

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.

Here's the New Playbook for PR in the AI Era

AI visibility requires intentional building of credibility signals like press coverage and authoritative content to avoid losing to competitors.

fromFood & Beverage Magazine

How PR, Marketing, and Media Buying Fail Brands

Brands often hire multiple agencies that fail to communicate, leading to competition and inefficiency in achieving cohesive brand growth.

fromSecuritymagazine

Securing Trust: Why Crisis Communication is Your First Line of Defense

Crisis communication is a critical, functional security control that preserves trust, protects brand, and ensures regulatory compliance during breaches.

3 weeks ago

The Communications Role Is Changing: 5 Shifts That Matter Most

AI is transforming communications by making earned media a structural necessity for brand reputation.

3 weeks ago

GEO For PR: How To Earn Mentions In AI Summaries

Generative engine optimization (GEO) is becoming essential for PR professionals to prove value as AI-powered search reshapes how people find information online.

4 weeks ago

4 Ways AI Can Help Your PR Strategy-And 4 Ways AI Can Harm It

Professional public relations requires human expertise and strategic judgment that AI cannot replicate, as demonstrated by a failed AI-driven campaign that produced zero media placements despite lower costs.

How to make the case for brand journalism - PR Daily

Brand journalism should replace traditional PR to reach audiences directly using reporting and storytelling as newsrooms shrink and search and social referrals decline.

Communicators say these are the hills they'll die on - PR Daily

Communicators must defend clarity, simplicity, business alignment, journalistic standards, and strategic agility while refusing unnecessary jargon, verbose releases, or disconnected plans.

Think before you post: How to protect your brand on social media - PR Daily

Social media harm reduction is the reduction of harm when it happens,

Social media marketing

1 month ago

This Fast-Growing PR Trend Is Taking a Page From Digital Marketing

Performance PR applies data-driven, affiliate-marketing techniques to public relations, measuring revenue-driven outcomes and short-term ROI with metrics like ROAS and conversion rates.

fromThe Drum

'The worst thing is to do nothing': how to tackle marketing's day of reckoning

Fragmented, slow decision-making, not AI, threatens brands in 2026; organizations must re-architect marketing for orchestration, agentic AI, and faster decision cycles.