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One media agency gets vocal against principal media - and hopes others will too

Jared Belsky advocates against principal-based media, aiming to raise industry awareness and promote resistance among agencies and clients.

Local Know-How Is Your Agency's Secret Weapon

Customization in marketing is crucial, but requires local insights beyond just data.

One media agency gets vocal against principal media - and hopes others will too

Jared Belsky advocates against principal-based media, aiming to raise industry awareness and promote resistance among agencies and clients.

Local Know-How Is Your Agency's Secret Weapon

Customization in marketing is crucial, but requires local insights beyond just data.
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