Marketing tech
fromwww.housingwire.com
10 hours agoWhy being visible is no longer enough for real estate agents
Personal branding in real estate has lost its effectiveness due to widespread accessibility and automation of content creation.
Yasser has such an incredible drive and understands that our business is rooted in the success of those around us, including our loan officers and the customers that look to us to educate and inform along their pathway to homeownership.
Programs work by preventing lenders' retail teams from contacting borrowers who are already in a broker's active pipeline, automatically routing these customers back to their original advisers. They also monitor common refinance intent signals such as payoff requests and add the brokerage firm's contact information to borrowers' statements.
Detwiler stated, 'We had customers [who] had multiple offices, but they weren't connected. From a technological perspective, we found ourselves writing reports and reporting databases and reporting tools and creating extracts and workflow engines, and we realized, wow, most [of the] industry is very disconnected.'
Ginsburg stated that treating builder business as a core pillar rather than a side channel reflects a broader industry shift. He believes a healthy balance of builders should be around 15% to 20% of the overall retail book of business.
"When deciding whether to sell quickly or rent out the home, many homeowners underestimate the logistics involved with moving only part of their belongings or staging while relocating. Storage may seem like a simple add-on, but it actually introduces multiple steps, additional labor, and can significantly increase costs, sometimes even doubling them."