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#advertising #social-media #meta #programmatic-advertising #mental-health #ai #ad-tech #digital-marketing #youtube
#meta
Law
fromgizmodo.com
5 hours ago

Meta Is Pulling Down Ads That Seek to Recruit Clients for Social Media Addiction Litigation

Meta is removing ads from attorneys recruiting clients for social media addiction lawsuits after recent legal defeats.
Law
fromNewsmax
7 hours ago

Meta Pulls Lawyer Ads After Social Media Lawsuit Loss

Meta is removing ads from lawyers seeking clients harmed by social media addiction amid ongoing lawsuits.
Social media marketing
fromNew York Post
6 hours ago

Meta boots law firm ads seeking clients to sue over alleged Facebook, Instagram addiction

Meta is removing ads aimed at recruiting plaintiffs for lawsuits related to mental health effects of its platforms.
Law
fromDigiday
1 week ago

Media Buying Briefing: What will Meta's and YouTube's legal losses mean for the marketplace?

Meta and YouTube face liability for harming young users, but short-term impacts on ad sales are expected to be minimal.
Law
fromgizmodo.com
5 hours ago

Meta Is Pulling Down Ads That Seek to Recruit Clients for Social Media Addiction Litigation

Meta is removing ads from attorneys recruiting clients for social media addiction lawsuits after recent legal defeats.
Law
fromNewsmax
7 hours ago

Meta Pulls Lawyer Ads After Social Media Lawsuit Loss

Meta is removing ads from lawyers seeking clients harmed by social media addiction amid ongoing lawsuits.
Social media marketing
fromNew York Post
6 hours ago

Meta boots law firm ads seeking clients to sue over alleged Facebook, Instagram addiction

Meta is removing ads aimed at recruiting plaintiffs for lawsuits related to mental health effects of its platforms.
Law
fromDigiday
1 week ago

Media Buying Briefing: What will Meta's and YouTube's legal losses mean for the marketplace?

Meta and YouTube face liability for harming young users, but short-term impacts on ad sales are expected to be minimal.
more#meta
#ai
Marketing tech
fromExchangewire
15 hours ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
Marketing
fromFast Company
13 hours ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
fromExchangewire
2 weeks ago
EU data protection

The Stack: Ads, Accountability, and AI

Growing scrutiny over platform responsibility and advertising integrity is reshaping the future of AI and digital advertising.
Marketing tech
fromAdExchanger
3 days ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
Marketing tech
fromExchangewire
15 hours ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
Marketing
fromFast Company
13 hours ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
Marketing tech
fromAdExchanger
3 days ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
more#ai
Apple
fromAdExchanger
11 hours ago

5 Years Of ATT: What We've Learned, And What The Future Of iOS Performance Looks Like | AdExchanger

Apple's AppTrackingTransparency led to a significant decline in user tracking, forcing a shift to privacy-preserving measurement methods.
Online marketing
fromModern Retail
4 hours ago

A group of seven-figure Amazon sellers is planning a one-day ad boycott as payment changes squeeze cash flow

Amazon sellers are organizing a one-day boycott of advertising on April 15 to protest a new payment policy affecting their cash flow.
DevOps
fromTheregister
5 hours ago

AWS: Agents shouldn't be secret, so we built a registry

AWS Agent Registry enhances visibility and control over AI agents in corporate environments.
Media industry
fromTechdirt
5 hours ago

Someone Filed a Bogus DMCA Notice to Kill a Story About A Sketchy SEO Firm. It Worked - Briefly.

The DMCA's notice-and-takedown system encourages abuse, prioritizing speed over accuracy and allowing censorship by those with dishonest intentions.
Deliverability
fromMarTech
10 hours ago

The post-purchase moment where loyalty is won or lost | MarTech

Post-purchase messaging is crucial for building customer relationships and encouraging repeat purchases.
#meta-platforms
Privacy professionals
fromBloomberglaw
5 hours ago

Instagram Promotes Explicit Content to Teens, Iowa AG Suit Says

Meta Platforms Inc. is being sued for falsely advertising Instagram as safe for teenagers despite harmful content being accessible.
Marketing tech
from24/7 Wall St.
1 day ago

Meta Platforms Gains 4%: Strong Ad Revenue Growth and PayPal Partnership Put the Stock Back in Focus

Meta Platforms stock surged 4% due to strong AI-driven ad revenue growth and a new partnership with PayPal for social commerce.
Privacy professionals
fromBloomberglaw
5 hours ago

Instagram Promotes Explicit Content to Teens, Iowa AG Suit Says

Meta Platforms Inc. is being sued for falsely advertising Instagram as safe for teenagers despite harmful content being accessible.
Marketing tech
from24/7 Wall St.
1 day ago

Meta Platforms Gains 4%: Strong Ad Revenue Growth and PayPal Partnership Put the Stock Back in Focus

Meta Platforms stock surged 4% due to strong AI-driven ad revenue growth and a new partnership with PayPal for social commerce.
more#meta-platforms
fromTechCrunch
3 hours ago

StubHub to pay $10M to settle FTC allegations over 'deceptive' ticket pricing | TechCrunch

"Given StubHub's experience and public support for the rule, I was disappointed to learn that it was allegedly one of the rule's first major violators," FTC Chair Andrew Ferguson said. "[...] StubHub chose to slow-walk compliance with the rule in part because the NFL was about to release its regular-season schedule."
Toronto startup
Exercise
fromEntrepreneur
8 hours ago

Whoops, We Dyed Influencers Blue! But Now Our Business Is Bringing In $42 Million in Revenue

Clarke and Spalter built FORM, a lifestyle platform and activewear brand, achieving over 60,000 subscribers and $42 million in revenue since its 2020 launch.
#social-media
Digital life
fromThe New Yorker
13 hours ago

What the Verdict Against Meta and Google Says About the Way We Live Now

A California jury found Meta and Google liable for a woman's addiction to social media, marking a significant shift in legal accountability for tech companies.
Social media marketing
fromHer Campus
5 hours ago

They Knew, They Didn't Care, & We Are All Paying For It

Social media platforms like Instagram have been found liable for mental health damage to young users, with internal documents revealing harmful strategies targeting teens.
Online marketing
fromForbes
2 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Digital life
fromThe New Yorker
13 hours ago

What the Verdict Against Meta and Google Says About the Way We Live Now

A California jury found Meta and Google liable for a woman's addiction to social media, marking a significant shift in legal accountability for tech companies.
Social media marketing
fromHer Campus
5 hours ago

They Knew, They Didn't Care, & We Are All Paying For It

Social media platforms like Instagram have been found liable for mental health damage to young users, with internal documents revealing harmful strategies targeting teens.
Online marketing
fromForbes
2 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
more#social-media
EU data protection
fromExchangewire
1 day ago

BIGO Ads Becomes a Registered Vendor under IAB Europe's Transparency & Consent Framework (TCF) - ExchangeWire.com

BIGO Ads is now a registered vendor of IAB Europe's Transparency & Consent Framework v2.2, enhancing its commitment to data privacy and responsible advertising.
European startups
fromEntrepreneur
1 day ago

The 'Sneaky' Ways Companies Are Making You Pay More - Without Raising Prices

Companies are creatively offsetting price increases due to rising fuel costs, often passing hidden costs to consumers.
#marketing
Online Community Development
fromInc
1 day ago

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.
Social media marketing
fromInc
3 days ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
Online Community Development
fromInc
1 day ago

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.
Social media marketing
fromInc
3 days ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
more#marketing
#youtube
Television
fromAndroid Authority
1 day ago

YouTube's ad problem just got worse: Users now seeing 90-second unskippable ads!

YouTube is reportedly serving 90-second unskippable ads on its TV app, violating its own ad format rules.
Online marketing
fromAndroid Authority
3 hours ago

YouTube swears those 90-second non-skippable ads aren't intentional

YouTube is investigating reports of unintentional 90-second non-skippable ads on its TV app, which exceed the standard 30-second limit.
Media industry
fromDigiday
1 day ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Television
fromAndroid Authority
1 day ago

YouTube's ad problem just got worse: Users now seeing 90-second unskippable ads!

YouTube is reportedly serving 90-second unskippable ads on its TV app, violating its own ad format rules.
Online marketing
fromAndroid Authority
3 hours ago

YouTube swears those 90-second non-skippable ads aren't intentional

YouTube is investigating reports of unintentional 90-second non-skippable ads on its TV app, which exceed the standard 30-second limit.
Media industry
fromDigiday
1 day ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
more#youtube
UX design
fromEntrepreneur
2 days ago

The Hidden Risk Behind Every 'Frictionless' Digital Experience

Digital experiences should prioritize human agency over pressure tactics to foster trust and informed decision-making.
Parenting
fromComputerWeekly.com
2 days ago

Tech can't wait for regulation to protect children online | Computer Weekly

Harmful online content for children results from profit-driven algorithms, not parenting or education failures.
Non-profit organizations
fromNextgov.com
3 days ago

The war against fraud should be a war for tech modernization

A new task force aims to combat fraud in public benefits programs by ensuring adequate anti-fraud controls and addressing data sharing challenges.
Web design
fromMajic 102.3
3 days ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
Marketing tech
fromNeil Patel
3 hours ago

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.
Marketing
fromInman
54 minutes ago

Authenticity drives real estate marketing results

Authenticity is essential for building a polished real estate agent brand, surpassing trendy scripts and overproduced content.
Media industry
fromAdExchanger
1 day ago

Who Needs 'Corrosive Intermediaries' Anyway? | AdExchanger

Publishers face significant challenges but can innovate to improve their position in the programmatic supply chain.
Privacy professionals
fromAdExchanger
2 days ago

What Regulators Talk About When They Talk About Ad Tech | AdExchanger

Privacy regulators emphasize protecting children, honoring opt-outs, and ensuring companies are transparent about data collection practices.
fromThe Verge
2 days ago

The case for banning cookie banners

Cookie banners have become bloated and useless, creating a new kind of interaction that means trouble all over the web. The only solution is to get rid of them, and do it now.
Digital life
Artificial intelligence
fromFuturism
1 day ago

Microsoft Mocked for Terms of Service That Admit Copilot Is for "Entertainment Purposes Only"

Microsoft's Copilot AI is criticized for being unreliable despite its integration into Windows, leading to user frustration and skepticism.
UX design
fromSmashing Magazine
2 days ago

Identifying Necessary Transparency Moments In Agentic AI (Part 1) - Smashing Magazine

Designing for agentic AI requires balancing transparency and simplicity to build user trust without overwhelming them with information.
fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
Social media marketing
fromPR Daily
13 hours ago

A landmark ruling is reshaping social media. Communicators should pay attention. - PR Daily

A court ruling holds social media platforms accountable for addictive designs impacting user mental health.
Marketing tech
fromForbes
2 days ago

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.
Law
fromAxios
11 hours ago

Scoop: Meta removes ads for social media addiction litigation

Lawyers are seeking new plaintiffs for class action lawsuits related to social media addiction, with ads running on major platforms.
Marketing
fromTheZenParent
1 day ago

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.
Media industry
fromFuturism
6 hours ago

Google News Now Prominently Featuring Polymarket Bets Alongside Actual Journalism

Polymarket bets are now featured prominently in Google News alongside traditional news articles.
Privacy professionals
fromComputerworld
21 hours ago

Questions raised about how LinkedIn uses the petabytes of data it collects

LinkedIn users should limit identifiable data exposure and treat the platform as potentially hostile until BrowserGate allegations are verified.
#ai-in-advertising
fromAdExchanger
1 day ago
Marketing tech

The Creativity Trade-Off: What Marketers Risk Losing In The Age Of AI | AdExchanger

Marketing tech
fromForbes
2 days ago

4 Ways To Stay Authentic In The Age Of AI

Consumer backlash against AI in advertising stems from a perceived lack of authenticity, not the technology itself.
Marketing tech
fromAdExchanger
1 day ago

The Creativity Trade-Off: What Marketers Risk Losing In The Age Of AI | AdExchanger

AI's rise in advertising enhances efficiency but risks eroding creativity and originality, leading to homogenized campaigns that fail to engage audiences.
Marketing tech
fromForbes
2 days ago

4 Ways To Stay Authentic In The Age Of AI

Consumer backlash against AI in advertising stems from a perceived lack of authenticity, not the technology itself.
more#ai-in-advertising
Media industry
fromDigiday
19 hours ago

Media Briefing: Another AI threat emerges for publishers: the third-party scraper

Publishers are alarmed as third-party web scrapers profit from their content without compensation, creating a black market for AI content licensing.
Marketing
fromAdExchanger
19 hours ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Artificial intelligence
fromDigiday
3 days ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
Marketing tech
fromMarketing Dive
23 hours ago

Will ChatGPT ads become a meaningful part of the performance media mix?

ChatGPT ads signify the start of significant ad monetization for large language models, with potential for long-term integration into marketing strategies.
Social media marketing
fromForbes
11 hours ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Marketing
fromThe Cool Down
2 days ago

'No AI' is the new message brands are leaning into to woo disgruntled customers

Brands are leveraging consumer skepticism towards AI to promote authenticity in marketing.
Marketing tech
fromExchangewire
1 day ago

Teads Expands Commitment to Inventory Quality & Safety Through Partnership with NewsGuard

Teads expands partnership with NewsGuard to enhance inventory quality and brand safety in its advertising marketplace.
#affiliate-marketing
Social media marketing
fromLindsey Gamble
2 days ago

Meta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble

Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.
Social media marketing
fromLindsey Gamble
2 days ago

Meta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble

Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.
more#affiliate-marketing
fromwww.dw.com
2 days ago
Media industry

Stop blaming Big Tech. Start rebuilding journalism

Fighting Big Tech for compensation is not the main battle for journalism's survival; rebuilding trust and embracing technology is essential.
Marketing
fromForbes
2 days ago

How To Serve Clients Amid Board Scrutiny And Investor Activism

Agency conversations with executives now focus on measurable business impact rather than just creative output.
#google
fromBenzinga
1 day ago
Marketing tech

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
Marketing tech
fromDigiday
1 day ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
Marketing tech
fromBenzinga
1 day ago

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
Marketing tech
fromDigiday
1 day ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
more#google
Marketing
fromEntrepreneur
6 days ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Marketing tech
fromNeil Patel
1 day ago

How High-Growth Companies Actually Measure Marketing

A layered approach combining multiple measurement methods is essential for effective marketing analysis and decision-making.
Marketing tech
fromForbes
1 day ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Marketing tech
fromExchangewire
1 day ago

Silverpush's Paul Briggs on Navigating YouTube and using Contextual to regain Visibility and Control

Video advertising must be full-funnel, leveraging contextual intelligence to enhance user engagement and drive conversions.
Marketing tech
fromEMARKETER
1 day ago

Media mix modeling tops the incrementality measurement stack for retail brands

61% of US retail decision-makers use media mix modeling to measure incrementality.
Marketing tech
fromAdExchanger
2 days ago

When AI Efficiency Is A Red Flag; Partners Plus Partners | AdExchanger

Medvi exemplifies AI efficiency, earning $400 million last year with two employees, using AI-generated ads for weight-loss drugs.
Marketing tech
fromExchangewire
1 day ago

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.
Marketing tech
fromAdExchanger
2 days ago

Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing | AdExchanger

No single ad measurement methodology is effective for brands with multiple sales points, necessitating a triangulation approach using MTA, MMM, and incrementality testing.
Marketing tech
fromForbes
1 day ago

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.
Marketing tech
fromHubspot
in 3 months

Loop Marketing vs. traditional marketing: What's the difference?

Loop Marketing is essential for marketers in 2026, offering a continuous, adaptive system powered by AI, unlike traditional linear marketing.
Marketing tech
fromAdExchanger
1 day ago

No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All | AdExchanger

Epic Games faces challenges with ad revenue as it resists in-game ads while competitors like Roblox embrace them.
Marketing tech
fromEMARKETER
3 days ago

Most consumers say ads would undermine the trust they're placing in AI search results

63% of US adults trust AI search results less when ads are present.
#ad-tech
Marketing tech
fromAdExchanger
2 days ago

Indie Agency Wpromote Dishes On How It's Testing New Agentic SSP Tools | AdExchanger

Ad agencies are increasingly using AI to unify fragmented ad-buying tools and enhance campaign management.
Marketing tech
fromDigiday
6 days ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.
Marketing tech
fromAdExchanger
2 days ago

Indie Agency Wpromote Dishes On How It's Testing New Agentic SSP Tools | AdExchanger

Ad agencies are increasingly using AI to unify fragmented ad-buying tools and enhance campaign management.
Marketing tech
fromDigiday
6 days ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.
more#ad-tech
Marketing tech
fromDigiday
2 days ago

As CFOs scrutinize CTV spend, incrementality emerges as a differentiator

CTV faces a trust problem due to measurement issues, not a creative or performance problem.
#programmatic-advertising
Marketing tech
fromDigiday
1 week ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
1 week ago

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.
Marketing tech
fromDigiday
1 week ago

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.
Marketing tech
fromDigiday
1 week ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
1 week ago

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.
Marketing tech
fromDigiday
1 week ago

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.
more#programmatic-advertising
Marketing tech
fromExchangewire
2 days ago

AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices

AI agents are becoming a significant factor in commerce, influencing consumer decisions and brand visibility.
Marketing tech
fromwww.businessinsider.com
3 days ago

Medvi, the AI-powered telehealth company, is fueled by ads from doctors who don't appear to exist

Medvi, an AI telehealth startup, generated $401 million in revenue last year and is projected to reach $1.8 billion this year, leveraging affiliate marketing.
Marketing tech
fromDigiday
3 days ago

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.
Marketing tech
fromAdExchanger
3 days ago

DSP-ite The Trade Desk Backlash, Buyers Aren't Budging; Publicis Goes Full-Court in Sports | AdExchanger

Brand marketers remain skeptical of DSPs' transparency despite efforts from competitors to shift ad spend.
Artificial intelligence
fromMarTech
2 months ago

A practical framework for AI disclosure in marketing | MarTech

AI disclosure should be applied on a context-based continuum assessing context, consequence, and audience impact rather than as an absolute yes-or-no requirement.
Marketing tech
fromAdExchanger
1 week ago

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.
Marketing tech
fromPhys
2 weeks ago

Online ad fraud is a feature, not a bug

Online ad fraud significantly undermines digital advertising revenue, consuming over 20% of global ad spend.
fromDigiday
2 months ago

Inside the debate over agentic advertising and standards

Digiday attempted to gauge market engagement after the dust had settled, and backers have started to put in the hard yards. First, it's worth a recap of what exactly AdCP is - for some, it's an open-source bridge between today's programmatic infrastructure and the dawn of the agentic era - or, as Digiday's Tim Peterson phrased it, "openRTB for the agentic AI era" (see video below).
Marketing tech
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