Modern Retail+ Research: The state and future of the media agency, from client spending to retail media's impact2024 is set to see a significant increase in ad spending driven by political factors and the growth of retail media.Agencies reported positive client spending trends despite economic headwinds, indicating a resilience in advertising budgets.
Magna's 2024 Ad Market Predictions: What's ChangingAdvertising revenues are forecasted to reach $927 billion in 2024, with the U.S. ad market growing by 10.7%