#advantage-automation

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Marketing tech
fromwww.socialmediatoday.com
3 days ago

Meta Updates Marketing API to Align With Latest Ad Shifts

Meta will replace legacy reach and impression metrics with a cross-platform Page Viewer Metric in the Graph API and deprecate older Marketing API endpoints.
E-Commerce
fromApp Developer Magazine
1 year ago

Meta unveils holiday ecommerce playbook at Playa Vista Summit

Creative diversification and Advantage+ automation are essential for ecommerce brands in Q4 to reduce costs, counter audience saturation, and improve holiday campaign performance.
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