MarTech
10 months agoMarketing tech
TV advertising: 6 key trends to watch in 2024 | MarTech
Addressable TV advertising allows for highly targeted and customized ads to specific households or individuals.
AI-driven personalization is revolutionizing how advertisers personalize ads and engage audiences.
Interactive and shoppable ads are the future of advertising, allowing viewers to interact with ads directly on their screens. [ more ]