#ad-tech-ecosystem

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AdExchanger
3 weeks ago
Marketing tech

MFA Sites Aren't Going Anywhere Until There Are Incentives To End Them | AdExchanger

MFA sites thrive due to monetization benefits for ad tech ecosystem, despite being misleading and fraudulent. [ more ]
WIRED
2 months ago
Privacy professionals

How the Pentagon Learned to Use Targeted Ads to Find its Targets-and Vladimir Putin

The ad tech ecosystem can leak massive amounts of data into the hands of online advertisers, posing a national security risk. [ more ]
Adweek
3 months ago
Privacy professionals

Perfection Thwarting Progress: Response to IAB Tech Lab's Missive on Google's Privacy Sandbox

The IAB Tech Lab's analysis raises concerns about Google's Privacy Sandbox and its lack of support for key functions in the current ad-tech ecosystem.
Some believe that the analysis may hinder progress towards a privacy-focused era of digital advertising by focusing too much on critiques and not enough on the need for improved user privacy. [ more ]
Exchangewire
5 months ago
Women in technology

Women Lifting Women Initiative Expands with Launch of Mentorship Programme

Women Lifting Women initiative launches new mentorship program connecting women executives in advertising, gaming, and technology industries.
The program aims to address gender disparity in the ad tech ecosystem and provide resources and support for women in these industries. [ more ]
Exchangewire
5 months ago
Women in technology

Women Lifting Women Initiative Expands with Launch of Mentorship Programme

Women Lifting Women initiative launches new mentorship program connecting women executives in advertising, gaming, and technology industries.
The program aims to address gender disparity in the ad tech ecosystem and provide resources and support for women in these industries. [ more ]
Exchangewire
5 months ago
Women

Women Lifting Women Initiative Expands with Launch of Mentorship Programme

Women Lifting Women initiative launches new mentorship program connecting women executives in advertising, gaming, and technology industries.
The program aims to address gender disparity in the ad tech ecosystem and provide resources and support for women in these industries. [ more ]
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