First-Party Data Is In "Trough Of Disillusionment" - Can Walled Gardens Help? | AdExchangerAdvertisers are heavily investing in first-party data strategies despite challenges and costs.
We All Have A Role To Play In Ending MFA | AdExchangerMFA addiction is a self-perpetuating cycle, requiring industry intervention to combat. The ultimate solution is for funds to stop flowing into MFA practices.
Oracle Advertising's Customers Are Up For Grabs; The Reddit Third Rail | AdExchangerMany in the industry have trust issues with ad verification companies like IAS and DoubleVerify.