#ad-supported-streaming-platforms

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Digiday
2 months ago
Marketing

CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms

Brands and agencies focus on measuring success metrics like engagement, impressions, and click-through rates on ad-supported streaming platforms. [ more ]
Digiday
2 months ago
Marketing

Research Briefing: Frequency capping matters most on streaming platforms

45% of marketers prioritize frequency capping on ad-supported streaming platforms. [ more ]
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