#ad-spend-reallocation

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#digital--streaming-growth #decline-of-traditional-publishers #industry-collaboration #tariffs
Marketing
fromThe Drum
3 weeks ago

'The fightback is starting': industry coalition rallies to restore ad spend to quality media

Ad funding has moved heavily to digital and streaming, causing declines for high-attention traditional channels and prompting industry efforts to restore spend to quality publishers.
E-Commerce
fromWIRED
1 month ago

The Unexpected Winners of Trump's Trade War

Shein and Temu shifted ad spending abroad, maintained shipments despite tariffs through new supply chains, then resumed US marketing as global sales recovered.
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