Miscreants turn to ad tech to measure malware metrics
Cyber criminals are using ad networks to optimize their malware campaigns and increase the likelihood of users falling for their social engineering attacks.
The DarkGate PDF malware campaign uses ad tools to deliver malicious URLs to victims, evading detection and collecting analytics on who clicks their links. [ more ]
Digiday's Oral History of Ad Tech podcast, episode 2, with Ari Paparo
Ari Paparo, a serial entrepreneur and influential figure in ad tech, discusses the history and state of the industry in a conversation with Digiday.
Topics covered include the hustle of ad tech in the 1990s, Paparo's role in DoubleClick's turnaround and sale to Google, the business model of ad networks in the 2000s, the rise of ad exchanges and the fall of ad networks, and the inventors in ad tech. [ more ]
Miscreants turn to ad tech to measure malware metrics
Cyber criminals are using ad networks to optimize their malware campaigns and increase the likelihood of users falling for their social engineering attacks.
The DarkGate PDF malware campaign uses ad tools to deliver malicious URLs to victims, evading detection and collecting analytics on who clicks their links. [ more ]
Digiday's Oral History of Ad Tech podcast, episode 2, with Ari Paparo
Ari Paparo, a serial entrepreneur and influential figure in ad tech, discusses the history and state of the industry in a conversation with Digiday.
Topics covered include the hustle of ad tech in the 1990s, Paparo's role in DoubleClick's turnaround and sale to Google, the business model of ad networks in the 2000s, the rise of ad exchanges and the fall of ad networks, and the inventors in ad tech. [ more ]