#Solo Brands

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Modern Retail
6 months ago
Marketing

Solo Stove ignites the age-old brand versus performance marketing debate

Solo Brands invested heavily in brand marketing for the fourth quarter, focusing on Solo Stove and other outdoor-focused brands like Oru Kayak and Chubbies.
The unique fourth-quarter marketing campaigns did not lead to the expected sales lift, prompting a reevaluation of the marketing strategy and allocation of resources. [ more ]
Retail Brew
10 months ago
Marketing

Solo Brands leans on wholesale to drive sales and brand awareness

Solo Brands has experienced significant growth in its wholesale business, with a 114.3% increase in Q3.
The company believes there is synergy between wholesale and direct-to-consumer sales, and that the trade-off is a short-term cannibalization.
By embracing an omnichannel approach and improving relationships with retail partners, Solo Brands has been able to reduce the need for heavy discounts and promotions. [ more ]
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