Sony's video marketing strategy for the PS4 in 2014 was a brutal takedown of its biggest competitor, Microsoft's Xbox One.
The PS3 had a rocky start but eventually caught up with the Xbox 360 in sales in 2016, thanks to critically acclaimed exclusive franchises like Uncharted and The Last of Us.
Sony made significant improvements with the PS4, including a more reasonable price tag and an upgraded processor to make game development easier for third-party developers. [ more ]