#AppTrackingTransparency

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AdExchanger
4 months ago
Marketing tech

Verve Group Capitalizes On The PET Trend With On-Device Cohort-Based Targeting | AdExchanger

Mobile developers have already faced signal loss with Apple's AppTrackingTransparency (ATT) framework, prompting Verve Group to develop ATOM as an alternative solution. [ more ]
AdExchanger
10 months ago
Marketing tech

The Problem With Ad Platform Measurement - From Someone Who Knows

Ad measurement and attribution are in crisis, but it may be a good thing.
The AppTrackingTransparency framework has disrupted campaign measurement and caused lost revenue for major platforms.
Changes like ATT have forced the industry to rethink measurement and opened the door to new platforms. [ more ]
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