#Alzheimer's

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Leonard Riggio, book retail mogul, passes away

Leonard Riggio transformed Barnes & Noble into a retail bookselling powerhouse before his passing at age 83.

Gov Signs Bill to Protect New Yorkers With Alzheimers, Dementia

The New York bill enhances support for over 427,000 Alzheimer's-affected individuals and families through education and outreach initiatives.

Seven Steps to Keep Your Brain Healthy

A healthy, heart-conscious lifestyle may prevent Alzheimer's and other neurological diseases by reducing risk factors associated with cognitive decline.

Ten-minute brain scan could detect dementia early, study suggests

A 10-minute brain scan could predict dementia up to nine years in advance, potentially revolutionizing early detection and treatment.

Revolutionary Alzheimer's Treatments Can't Help Patients Who Go Undiagnosed

Dementia is a prevalent concern with potential breakthrough treatments like donanemab and lecanemab tackling the root cause of the disease.

Will I be diagnosed with Alzheimer's like my mother?

The availability of a blood test for Alzheimer's raises complex emotional questions for those with a family history of the disease.

Leonard Riggio, book retail mogul, passes away

Leonard Riggio transformed Barnes & Noble into a retail bookselling powerhouse before his passing at age 83.

Gov Signs Bill to Protect New Yorkers With Alzheimers, Dementia

The New York bill enhances support for over 427,000 Alzheimer's-affected individuals and families through education and outreach initiatives.

Seven Steps to Keep Your Brain Healthy

A healthy, heart-conscious lifestyle may prevent Alzheimer's and other neurological diseases by reducing risk factors associated with cognitive decline.

Ten-minute brain scan could detect dementia early, study suggests

A 10-minute brain scan could predict dementia up to nine years in advance, potentially revolutionizing early detection and treatment.

Revolutionary Alzheimer's Treatments Can't Help Patients Who Go Undiagnosed

Dementia is a prevalent concern with potential breakthrough treatments like donanemab and lecanemab tackling the root cause of the disease.

Will I be diagnosed with Alzheimer's like my mother?

The availability of a blood test for Alzheimer's raises complex emotional questions for those with a family history of the disease.
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Editors' Picks: The top 20 campaigns from The Drum Awards 2023

'Data Tienda' by DDB Latina & DDB México for WeCapital enabled low-income Mexican women to achieve financial inclusion and autonomy through a platform that creates credit scores based on loans from local neighborhood stores.
'Jingle Therapy' by VMLY&R Commerce for SBS & Asociación de Alzheimer de Puerto Rico used the SBS' 80-year archive of famous jingles to raise awareness and improve the quality of life for those with Alzheimer's in Puerto Rico.

Results revealed at The Drum Awards for Digital Industries 2023

VMLY&R Commerce won the Grand Prix at The Drum Awards for Digital Industries for its work with SBS & Asociación de Alzheimer de Puerto Rico
The agency created 'Jingle Therapy', using famous advertising jingles from Puerto Rico's radio archive as a non-pharmacological therapy for Alzheimer's patients
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