The hardest part about marketing today is that competition for attention grows by the millisecond. Brands aren't just competing with each other but with millions of entertaining and talented TikTok creators, YouTube stars and Instagram influencers for the same finite audience. And if earning attention seems tough now, it's only going to get tougher from here. As global internet access expands, the amount of content, creators and conversations will continue to surge.
The mobile app's personalized feed will show bite-sized sports videos in a standalone "verts" tab as well as within a carousel on the homepage. There's a new "SC For You" feature launching in beta, too, which uses the AI-generated voices of SportsCenter anchors to deliver a daily version of the show that's tailored to your favorite teams, leagues, and sports. This feature will be available on the ESPN mobile app, along with ESPN.com and some smart TVs.