fromDigiday
10 hours ago'Brand safety is moving from fear to curiosity': Zefr's Raddon on content-level accreditation - and what it exposes about the industry
The threat is no longer a discrete piece of bad content that a keyword list or a domain block can catch. Its volume - hundreds of millions of posts a day, a growing share of them generated or manipulated by tools that didn't exist two years ago, uploaded across every major platform faster than any human review process can follow.
Marketing tech















