"Nearly half of those surveyed said they could not find contact information for potential clients using their existing tools. If I have to go hunting for the data and hunting in multiple places, there's two big issues with that."
"The most important information agents want when meeting new clients includes property ownership status and addresses (57%), criminal offense history (43%) and whether an identity is suspected of fraud (40%)."
"Being able to validate based on information that the consumer provides to you or based on information you might see in the caller ID in terms of their phone number is key."
"The tool in your hand and the app will enable you to do these searches. TruLookup allows agents to run safety checks before in-person meetings and verify that a person claiming to own a property is indeed the legal owner."
A 2026 Forrester Consulting survey revealed that 48% of real estate professionals utilize four or more tools to evaluate safety risks. Many agents reported difficulties in locating client contact information. Melanie Zimmerman emphasized the importance of robust data and the need for effective validation methods. Key information sought by agents includes property ownership status, criminal history, and fraud suspicion. The TruLookup app aids agents in conducting safety checks and verifying property ownership, addressing concerns about title and deed fraud.
Read at www.housingwire.com
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