"The Masters garden gnomes are not particularly expensive to buy firsthand, going for $49.50 at Augusta National. However, each gnome has a very limited run, only sold in person during the Masters and with a strict limit of one gnome per customer."
"Resale markets will always hike up the prices of limited edition goods, but the going rates for Masters gnomes are particularly egregious, with merchandise that originally sold for $50 or less now fetching hundreds and even thousands of dollars."
The Masters golf tournament offers a limited edition garden gnome each year, starting in 2016. Each gnome features unique outfits, appealing to collectors. The 2026 gnome includes khakis, a puffer vest, and an umbrella. Priced at $49.50, these gnomes are sold in limited quantities, one per customer, making them exclusive. Resale prices have skyrocketed, with some gnomes listed for thousands of dollars on platforms like eBay, particularly the original 2016 gnome, which has listings up to $12,999.
Read at Fast Company
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