Why is some paint so expensive - and is it actually any better? Why the answer is often 'yes'
Briefly

Why is some paint so expensive - and is it actually any better? Why the answer is often 'yes'
"Not wanting to sound mean, but the idea of spending hundreds of pounds painting the walls of a room that will, in all likelihood, end up getting spritzed with perfume and hair oils, smeared with the odd blob of leftover moisturiser and scraped by shoes, jewelry and accessories during rushed exits out of the door, is not overly appealing."
"The paint market in the UK is split into three main sections. You have retail paint, which is made from cheap materials and sold on mass to homeowners. You have trade paint, which is slightly more expensive and made from better quality materials but is still competitively priced. Then you have the luxury designer paint products that come with a premium price tag and a big fanfare."
Three main paint categories exist: retail, trade and designer, each differing in materials, pigment concentration, durability and price. Retail paint is mass-produced from cheaper materials and often requires multiple coats and more frequent repainting. Trade paint uses better-quality components and offers improved performance at a moderate cost. Designer paints employ higher-grade binders and pigments, deliver richer colours, stronger coverage, improved stain resistance and longer-lasting finishes, and are produced and marketed at a premium. Choosing between them depends on room use, expected wear, finish expectations and budget, weighing upfront cost against long-term performance.
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