TINKR, a new tool brand, aims to change the perception of DIY tools from intimidating to inviting. Founded by Lainy Hedaya Hoffstein, the brand offers kits and individual tools designed to empower users, regardless of experience. The tools feature soft-touch handles and come in appealing colors. Kits include essentials for common tasks like furniture assembly and painting, providing necessary guidance to make projects less daunting. Available at Target, TINKR intends to transform the DIY experience into one that is enjoyable and fulfilling.
"For too long, tools have been treated like garage gear - intimidating, unappealing, and built around a narrow idea of who a builder is..."
"We've created tools that feel good in your hand, look great in your home, and come with the kind of guidance and content that makes DIY feel approachable..."
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