"Take, for instance, Cracker Barrel's new modern logo, which the restaurant recently backtracked on after strong customer rejection. And then there's this other homestyle restaurant chain that completely remodeled years ago, and no one really noticed: Bob Evans. The farmhouse kitchen, known for slinging solid country kitchen classics like biscuits and gravy, fried chicken, and pancakes, underwent significant modern renovations that the Ohio-based company called "Farm-Fresh Refresh," beginning in the early 2010s."
"In 2014, the restaurant chain, which currently has over 400 locations across 18 states, mostly in the Midwest and east, reported that over 200 more locations would be remodeled by the end of that year to reflect the restaurant's modernized image. Gone were the days of dark booths and honky-tonk vibes. And customers didn't seem to mind (or really, notice) the new farmhouse modern flair."
Bob Evans implemented a "Farm-Fresh Refresh" modernization beginning in the early 2010s, updating interiors with brighter colors, improved lighting, farm-scape murals, and retail gift shelves. Company leadership framed the changes as a makeover to support a fresher, more seasonally focused menu, starting with select Ohio and Michigan locations and aiming to remodel dozens more. By 2014, plans expanded to update over 200 additional restaurants. The redesign moved away from dark booths and honky-tonk ambiance toward a farmhouse-modern aesthetic. Customer feedback to the remodels was generally positive or neutral, and many patrons scarcely noticed the changes.
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