
"When Arnold Schwarzenegger first started demonstrating Lidl's power tools a while back, you couldn't help but notice. And Lidl's reputation for offering quality at low prices made this partnership a hard-to-ignore combination. The Terminator actor certainly packed a punch armed with his Lidl chainsaw, cutting muscles into a wooden sculpture of himself in their advert, all while exclaiming "power in the palms of your hands" is needed to make a success of something."
"But clever advertising aside, as a seasoned DIYer I wanted to see if Lidl's power tools really were a bargain compared to the offerings from its bargain basement competitor: Amazon. I've used own-brand tools before and have rarely been disappointed, but who will win in our head-to-head? Surely Arnie - who used to be a bricklayer (yes, really) - can't lose, right?"
Arnold Schwarzenegger showcased Lidl's power tools, demonstrating striking capability by sculpting wood with a Lidl chainsaw and declaring the need for "power in the palms of your hands." Lidl maintains a reputation for delivering quality at low prices, making the celebrity partnership highly visible. A seasoned DIYer sought to test whether Lidl's own-brand tools truly represent a bargain when measured against Amazon's budget offerings. Prior experience with own-brand tools has generally been positive, creating anticipation for a head-to-head comparison and invoking Schwarzenegger's unexpected background as a former bricklayer.
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