In the competitive Los Angeles real estate market, sisters Claire and Sam O'Connor have carved out a niche by renovating aesthetically challenged homes in desirable neighborhoods. Their successful approach, called 'vibe flipping,' involves strategic renovations aimed at appealing to Instagram-driven buyers, resulting in impressive sales volume of nearly $40 million in 2024. With a focus on understanding buyer preferences, they emphasize the importance of experienced buyer engagement and intelligent renovations that maximize return on investment, with insights into market strategies that could be adapted even in less expensive cities.
Most would-be luxury house flippers want to jump in the deep end. They get their license and immediately start looking for hard money lenders and homes that are flip-worthy.
To succeed in renovating luxury homes, you need to understand what buyers want. The most efficient way to do that is to work with buyers, and lots of them.
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