HGTV's viewership has dropped dramatically, with reports indicating a decline of 50% over eight years. The network has canceled several series such as "Bargain Block," "Married to Real Estate," and others. In 2017, HGTV averaged about 1.5 million viewers, but this number fell to 773,000 last year. Additionally, there has been a notable decrease in viewers aged 18 to 49, resulting in challenges for the network. The rising costs of producing home renovation shows, coupled with delayed materials, contribute to the network's struggles.
The average number of viewers for HGTV has fallen from 1.5 million in 2017 to approximately 773,000 last year, reflecting a significant decline in interest.
Viewership among the critical 18 to 49 demographic has plummeted by 26% in the last year, dropping from 425,000 viewers in 2017 to just 101,000 in 2024.
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