geberit masters bathroom designs when trends fade

"Some products are shaped by trends, but when a bathroom renovation happens, on average, once in every two decades, trends fall short. Geberit takes the lead in the opposite direction when it comes to bathroom design. Instead, the European sanitary manufacturer factors foresight, substance, and a deep understanding of water, materials, and function into their design process."

"Within this permanent space, Geberit focuses on its core competence, the expertise of Mastering Water, with an installation-and-showroom to engage the international community, raising dialogues and exchanges between design, architecture, and technology. Geberit understands the interplay between sanitary technology behind the wall and sanitary products in front of the wall | image © Alejandro Ramirez Orozco"

"For decades, the European sanitary manufacturer has dedicated itself to developing designs that optimize the use of water throughout its entire journey within a building. For Christoph Behling, Geberit’s Head of Design, ' Water is the blue thread that connects people, products, and architecture. ' Alongside his role at the company, Behling has years of know-how in designing Swiss high-end watches for TAG Heuer."

"To express his perspective on sanitary design, through a comparison with watches' design process, Christoph Behling says ' Design does not begin at the surface, but on the inside. ' Material properties, technical processes, and everyday use come first, such as for bathroom design. This holistic system reinforces the rare inside-out approach that defines Geberit’s true quality design, which does not come and go with trends, but withstands the test of time."

Bathroom renovations typically occur about once every two decades, so short-lived trends often fail to meet long-term needs. Geberit instead applies foresight, substance, and a deep understanding of water, materials, and function to its bathroom design process. During Milan Design Week 2026, Geberit opened a permanent Experience Center in Milan’s Tortona District to showcase its core competence, Mastering Water. The center combines an installation and showroom to engage an international audience and encourage dialogue among design, architecture, and technology. Geberit emphasizes the connection between sanitary technology behind the wall and products in front of the wall, and it frames water as the link between people, products, and architecture. Design begins inside, prioritizing material properties, technical processes, and everyday use to ensure lasting quality.

Read at designboom | architecture & design magazine