MIXC VILLAGE, the first premium outlet project under China Resources Group, opened on December 28, 2025 in Dongguan Binhaiwan New District. PILLS handled planning and design for the core atmospheric installations. The work transformed the commercial space into a visual landmark for the island-like environment. Systematic scenography enhanced the depth of spatial experience. IP storytelling added narrative structure to the visitor journey. The result connected visual identity, spatial sequencing, and branded content to strengthen the overall atmosphere of the outlet destination.
"On December 28, 2025, MIXC VILLAGE, the first premium outlet project under China Resources Group, officially opened in Dongguan Binhaiwan New District."
"PILLS was responsible for the planning and design of its core atmospheric installations, transforming it into a visual landmark for the island-like commercial space, while enhancing the depth of spatial experience through systematic scenography and IP storytelling."
Read at www.archdaily.com
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